Analyzing social media’s impact on the business of architecture

Social media has transformed the way we move and interact with architectural spaces. For the first time, end-users can choose how a building is represented, while architects can better connect with audiences.

In ‘Building Images’, PLANE—SITE examines the various ways that social media has inspired, challenged and democratized contemporary architectural practice. The research project began as a PLANE—SITE panel at the World Architecture Festival, before becoming a short film.